Did you know that over 94% of people who use Google only look at the first page of search results? Additionally, they only click on the first three results! And with over 180,000,000 registered websites today, you would want your website to appear on the first page of search engine results, right? This is why you need SEO basics to boost your business ranking.
Basic SEO Ranking Factors
Users who search for what you offer and see your site on the first page are considered ideal visitors. Potential clients, if you will. If your website isn’t in the top few results, it’s almost like your website does not exist.
Therefore, it is best to use SEO basics that are guaranteed to boost your business ranking. According to Greenstein and Milbauer attorneys, accredited lawyers in NYC, SEO has significantly put their law firm ahead of many others. They attribute this success to some five SEO basics, which are listed below.
SEO Basics #1: Links
Links ensure that your search result doesn’t sink to the bottom of the pack. Recently, links have emerged as one of Google’s key ranking factors. And indeed, they are still at the top of the list.
Businesses that use backlinks found that if the number of links to their website decreases, their rank does so as well. Having excellent links is like having people vouch for you. The more there are, the better your trustworthiness.
Links are sometimes quite challenging to come by, particularly if you don’t verse yourself well in link-building tactics. A surefire way to do this is by publishing an original study or even writing testimonials for other companies you’ve worked with. Doing this will most likely have others in your field mentioning your site content in their own blog posts and link to you as the source.
SEO Basics #2: User Experience
User experience (UX) refers to how search engines collect data on how users behave on your site. If the UX isn’t up to par, then it will negatively affect your site’s SEO. For instance, if your page loads slowly, a user is bound to exit your page due to frustration.
Therefore, to give users an easy experience, you should increase site speed, maintain clarity and simplicity, and finally, limit ads! All this cannot be stressed enough!
SEO Basics #3: Content
Content is so vital to SEO, and the reason is simple. Google needs content from you consistently, so it knows that you’re still active.
Content keeps people on your site. It is a signal to the search engines that you’re providing relevant and helpful information. And, last but not least, it is where your keywords go, according to Google’s updates.
Therefore, to produce SEO-friendly content, create long-form content, try out different kinds, and also repurpose old content. You can do that by turning old content into another medium, like an infographic, e-book, or SlideShare.
SEO Basics #4: Mobile
Mobile SEO has never been more critical. In fact, according to Google, over 50 percent of overall searches come from mobile. So, this begs the question, how should you properly optimize for mobile?
Firstly, check if your site passes Google’s mobile-friendly test. In case your site fails the test, Google will point out the errors on your site. Common errors include too small text or content not fitting the screen width.
SEO Basics #5: Titles and Meta Descriptions
Your site’s title and meta description are usually the first things a user sees in the search results. It is your first impression. And you want to make it good. Therefore, optimize your title and meta description to improve CTR. This helps people decide whether to click on your page.
So, make sure that your title contains your focus keyword, place keywords close to the beginning, and make them catchy and clickable. These tips will boost optimization. However, avoid click-baits by all means. Always ensure your title and meta description genuinely represent your content.
Good SEO Takes Time.
Since most businesses rely heavily on Google, SEO is the most effective way to increase traffic to your site. Using SEO basics to boost your business takes time, so the sooner you start, the sooner you can move up the page rank ladder.